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Pharmaceuticals   •  28.4.2016   •  10 minute read

The Pharma Digitalization: the new Pharma Reality, beyond the Pill

THE PHARMA TRANSFORMATION Pharma business is undergoing a major transformation on multiple concurrent areas affecting the whole product lifecycle from the medicine development to the patient care. The era of conventional blockbuster medicines is ending and the big pharma focus is shifting towards high value but lower volume products such as biomedicines. At the same time, the increasing price pressure..